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Forest business

Case Study: Chestertons

Chestertons joined Forest Business Subscriptions in November 2024 and remain active.

Since launch, monthly rides have grown from 216 to 959, with estimated CO₂ savings rising from 33 kg to 137 kg. In July alone, employees spent 190+ hours riding Forest bikes, and one top rider completed 75 rides.

Why Business Subscriptions worked for Chestertons

• On demand travel for meetings and viewings across London, no personal expense claims

• Central billing and simple seat management in one place

• Minutes bundles that make regular short trips easy and predictable

• Tangible wellbeing and sustainability impact that employees can feel and measure

30 mins

of cycling a day reduces sickness and improves fitness

10x

more daily physical activity for cycling commuters compared to car users

84%

lower lifecycle emissions for cycling commuters
Metric
Nov-Dec 2024
Jun-Jul 2025
Total rides
216
959
Total distance travelled
726KM
3,043KM
Car trips avoided
54
240
C02 saved
33KG
137KG
Time spent outside
42 hours
191 hours
Top rider
41 rides
75 rides
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